Can This Font Study Help Maximize Your Clients’ Messaging Results?
We thought this Science Daily article could benefit print users seeking cost-effective ways to increase the effectiveness of messaging campaigns.
The study determined that making the font match the message resulted in more donations to help a food bank fight hunger during the coronavirus pandemic. Researchers found that donors were more likely to give when heartfelt messages were written in typefaces that looked like handwriting when messages that talked about the power of an organization were written in a typeface that looked more business-like.
Hence, merely changing the typeface could make appeals stronger.